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Job Description

Sales Advisor

Position – Full Time - Permanent. This role includes working at weekends and evening working on a rota basis.

Salary - £21,000 Basic with OTE of £45,000

Based Royal Wootton Bassett, Swindon, Wiltshire

Reporting to: Sales Manager

Benefits - Pension contributions + Medical Benefit 

Please email your CV to

About Imagine Cruising

Established in the UK in 2011, founded by experienced travel entrepreneur and CEO Robin Deller along with co-founder Natalie Maye. Imagine Cruising are experts in creating Cruise and Stay Holidays and now selling over 60,000 holidays a year with turnover in excess of £200m and industry beating margin and profit metrics. We specialise in creating competitively priced, unique cruise packages targeted at both traditional cruisers and the “new to cruise” market.

Our Head Office is in the UK with a team of 160 and we are now trading in South Africa, Dubai, Australia, (Brisbane & Perth) a total of 300 employees.

Imagine Cruising believes in developing the knowledge, capability and skills of all staff in the company. That may mean that from time to time we will ask staff to be flexible in working in and supporting different areas of the business either within their own teams or through working with colleagues on projects and activities around the business. This will help develop both individuals and the company as a whole in our fast moving and developing business.

Job Purpose

As we continue to grow, we are looking for a dynamic, highly driven and focussed person who loves sales and can demonstrate their ability in achieving KPI’s. In this role there may be future opportunity to travel to one of our offices overseas if you are eager to learn and you have the ability to sell the amazing holidays we provide to our customers. Sales is the first part of the customer journey with Imagine Cruising, therefore we are looking for an individual who has the required passion and skill to provide excellent service to our potential customers.

Typical activities:

  • To service inbound sales calls and understand the customers’ needs, build rapport and offer expert cruise and land holiday solutions
  • Provide excellent service to all of our customers, adapting the approach taken for each call.
  • Create fantastic customer engagement, understand the customer’s requirements, pitch and close the sale
  • The ability to offer the customer alternative solutions if the original offering does not meet the customer requirements
  • Meeting, or exceeding, company KPI’s
  • Making accurate cost calculations, and providing customers with quotations quickly and efficiently
  • Produce accurate administration work to complete booking process
  • Work pro-actively as part of a small team within a large department of Sales Advisors (circa 30+ people) bringing energy and drive to a fast moving and dynamic environment
  • Work effectively with other departments to ensure understanding of products

Skill set required:


  • Highly motivated sales person who is results orientated, driven to accomplish goals and have a high degree of self –motivation
  • Able to understand profit and loss calculations and basic business finance, e.g., gross margin percentages and calculations
  • Proven sales history with the ability to hit company KPI’s
  • The ability to identify with customers, establish rapport and build relationships
  • The ability to adapt style to provide the customer with a personalised service
  • Must be able to organise themselves in order to achieve targets/KPI’s
  • Takes responsibility for actions and results
  • Has the ability to thrive under pressure
  • Can demonstrate resilience and focus on opportunities, high quality and business profit.
  • Has excellent communication and listening skills
  • Can be flexible in approach and able to work weekends and extended or additional hours to suit business requirements.
  • Great attention to detail
  • Good working knowledge of Excel, Word, Outlook and the internet.


  • Travel industry experience would be beneficial but not essential. Full training will be given to the successful candidate.
  • Must have experience of call centre sales or travel sales

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. But, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.